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*Do you know what BIMI is?


Suggested page: BIMI (Brand Indicators for Message Identification): How to Add Your Logo to Emails

BIMI (Brand Indicators for Message Identification) is a standard that lets organizations show their official brand logo beside emails in supported mail services. The logo is displayed only when the domain meets specific authentication and security requirements.

A typical BIMI setup includes:

  • SPF and DKIM to verify authorized email sources
  • DMARC with an enforced policy such as p=quarantine or p=reject
  • A BIMI-compatible SVG Tiny PS logo
  • A BIMI TXT record published in DNS
  • A VMC or CMC certificate when required by the mailbox provider

BIMI can make legitimate emails easier to recognize and create more consistent branding across inboxes. However, it is not a replacement for good email security. Companies should continue monitoring DMARC reports, protecting their domains, and checking that all legitimate sending services authenticate correctly.

For a more detailed explanation and setup guidance, check the following article with more information about BIMI.